The Outside Inn, a glamping brand built to grow.

Before refreshing their online presence, Outside Inn Glamping faced challenges with visibility and attracting consistent direct bookings. Despite offering unique luxury glamping accommodation in East Sussex, including ensuite lodges with private hot tubs and outdoor kitchens, the business wasn't reaching as many potential guests as it could.

Their website wasn't effectively showcasing what made the experience special, making it difficult to stand out in a competitive tourism and hospitality market.

As the business grew, they planned to expand by introducing luxury yurts. That created a new challenge, how to promote a completely new accommodation type while maintaining a consistent brand identity and ensuring guests could easily discover both the lodges and the yurts.

We elevated the overall online presence of Outside Inn Glamping with a more professional, user-friendly website that better reflected the quality of the accommodation and guest experience. The site was structured to clearly communicate the unique selling points of the business, improve navigation, and make it easier for visitors to find information and book their stay.

As part of the expansion, we built a dedicated website for the new yurt accommodation. To maintain brand consistency, the new site mirrored the design, layout, colours, fonts, and overall experience of the main website. Clear navigation links between both sites let visitors seamlessly explore both accommodation options.

The improvements helped strengthen Outside Inn Glamping's online presence, making it easier for potential guests to discover the business and understand its unique offering. The refreshed website provided a more professional first impression, increased visibility of accommodation options, and created a smoother customer journey from discovery through to booking.

With the addition of the new yurt website, Outside Inn Glamping is now positioned for future growth, with a scalable online presence capable of supporting both existing lodge bookings and the launch of the new luxury yurts. The result is a stronger digital brand, an improved user experience, and a platform designed to support continued business growth.